U Bekoler is a Tech startup focused on the automatization of the Influencer Marketing campaigns process. Brands seek to connect with their target audience through influencers who communicates their values.
The visual concept of the logo is based on the idea of unity and the search of a unique, singular and creative symbol that identifies U Bekoler and makes it stand out from the wide range of brands in the marketing industry. Through the geometric shapes of the acronym “UBK” we created a unique symbol that allowed us to develop their own visual language.
The visual identity aims to represent the diversity and the different types of profiles that we can find in U Bekoler. Based on the geometric shapes of the symbol, we created a dynamic and flexible visual language with its own identity focused on people.